Find out who and where your potential customers are.

How does consumer behaviour change when it goes online?

Is your online customer the same as your physical retail clients? A good question - if I do say so myself. Seriously though, consumer behaviour is an important area to look at. And here are a few reasons why.

Product value versus product risk

In a physical store customers may be happy to put down $5,000 on a new T.V. There is a high value and therefore high risk involved. However the average online purchase is $800. Conversely, in a physical book shop the average transaction for business books is $75 where online it is over $120. It is harder to ‘get it wrong’ with books so consumers will pay more and also buy in bulk. How’s that for inverse consumer behaviour!

Understanding what drives online navigation

Price points are not the only differences, there is a whole series of analysis around “up-stream traffic” (where people go before they get to your website) and “down-stream traffic” where people would go after they leave your or similar websites. Understanding how they get there and where they go after, and who they are is what needs to be defined. This kind of consumer behaviour and competition analysis informs the online marketing strategies we offer.

We look at a series of demographic elements to find out who your customers are. We then report back to you on prospective customers based on many things including: age, gender, title, and postcodes, noting their online behaviour as a result.

We look at a series of demographic elements to find who they are and will report back to you on prospective customer base of their age, gender, title, and what postcodes, noting there online behavior as a result.