Create a successful website business

Inclusions

Planning

Digital Consultation - 1. Online goal identification 2.global brief of digital project (a. What is required to get your project running b. How to make your E-Commerce site profitable c. How your company can help the community as a whole)

Customer Profiling - 1. What is your online customers demographics (Age, gender, title) 2. Analysis customers buying cycle  3. Who are the Influences to this persons buying habits (a. internal b. external c. family d. work)

Competition Analysis - 1. Who are your direct and indirect competitors 2. How much online traffic the have 3. What sites are linking to them 4. What other websites do your competitors clients go to 5. Where are they getting there traffic from SEO / SEM 6. What is there average SEM key word cost 7. What ads are they running 8. What organic words are driving most of there traffic

Online Strategy - 1. Technical and software requirements 2. Media requirements 3. Promotional schedule 4. Project time lines

Creative

 

Sales Process - 1. Linear or multichannel 2. Funnel development and testing 3. ROI indicators 4. Design sales style 

E-Commerce software - 1. Base software 2. Flexible designs 3. Inventory control 4. Orders and Returns 5. Marketing 6. EBay integration 7. CRM 8. Shipping 9. Easy to add custom modules 10. Payment processing 11. Security

Design - 1. Creative brief 2. Four unique set of story boards 3. Collaboration of ideas and concept 4. Final design 5. Testing

Copy Writing - 1. Home page 2. Contact us form 3. Shipping details 4. About us 5. Thank you landing page 6. Blog introduction

Photography / Video - 1. Eight products photographed and photo-shopped 2. Eight videos uploaded to YouTube and integration into site

Media

 

Media Strategy - 12 month media plan 

Media buying - 1. Recommendation of online media buying and opportunities 2. Liaising and booking of media 

Online Marketing

 

Search Engine Optimisation - 1. XML site map automatically generated and submitted to the major search engines 2. Eight pages optimized a. Meta Tags b. Keywords c. Keywords in content 3. Tested in third party software 

Search Engine Marketing - 1. Account set-up 2. Key word generation 3. Ad-copy written 4. Account optimization 

Content Syndication - 1. Opportunity identification 2. Deal brokerage 3. XML feed 4. Integration and testing

Email Marketing - 1. Database generation strategy brief 2. Database communication strategy 3. Email marketing software recommendations 4. Email marketing software set-up a. Copy b. Templates (one per month) 5. Email execution 6. Analysis

Social Networking - 1. Set-up Facebook a. Account b. Group 2. Advertise across the facebook network a. Demographic identification b. Creation of ad (2 ads) 3. Launch a Linked in Profile 4. Ad to free listing directories a. Hotfrog b. Gumtree

Online Cataloguing - 1. Embedded in i-frame or new window 2. Set-up through www.cataloguecentral.com.au 3. Heatmap analysis reporting

Affiliate marketing - 1. Affiliate marketing brief and budget sign off 2. Set-up of appropriate affiliate network 3. Set-up in house affiliate system 4. Affiliate marketing and promotional plan (12 months) 5. Affiliate marketing promotional execution

Analytic Reporting

 

Analytics - 1. Google analytics integration 2. Testing 3. Training 

Investment

Item	Option 1	Option 2
Set-up	$18,000	$7,400
Monthly Hosting	$150	$150
Media	20% of bookings	10% of booking
Commission Gross Sales	0%	5% - 10%
	Apply now >>	Apply now >>

*All prices are exclusive of GST
**Monthly hosting is variable depending on size of website
***Pricing does not include email data / set-up costs of Catalogue Central or Affiliate partners