Custom designs without falling into to the top 10 design mistakes.

Increase your visual connection with ecommerce web design

You’ve researched online consumer behaviour. Your ecommerce software is up and running. Your online marketing strategies are in place. Now is the time to show the world how good you are through your design. Design is where you really connect with your customers and prospects and ecommerce web design must tick certain boxes.

You want design that is clean and visuals that have strong hooks

Ecommerce web design is not JUST about beautiful imagery and stunning graphics. It must connect with your prospect, draw them in and lead them through the sales process. You want to be remembered as the site that is EASIEST to use as well the best to look at!

So we take a bit of extra time and effort to get it right

To make sure you get the right design for your website, we produce four different ecommerce web design concepts for you. Then we work together with you to refine the concept that works best and construct the final product.

As all designs are not created equal, we feel it is important for you to understand why we do the things we do. Below you will find a list of the top 10 most common mistakes. Keep away from these and you should attract plenty of people to your website!

Top 10 ecommerce web design mistakes

1. The Home Page Syndrome

   • You put most of your design resources on the home page and treat product pages as mere information pages—not marketing opportunities.

2. A Design Pet That Bites

   • You fall in love with one design function, using all the cool graphics you can, at the expense of meeting other key objectives, such as simplifying site navigation.

3. Beware the Overbearing Geek

   • You let your IT professional run wild and dictate design parameters that ignore marketing or merchandising needs.

4. Conventional Wisdom Can Be Stupid

   • You adopt generally accepted design standards but fail to adapt them to the unique parameters of ecommerce web design and (worse!) how your own customers use your web site.

5. Do It Now—Ask Questions Later

   • You make a relatively minor change to your design without rigorously testing it. The next thing you know, your online sales are dropping.

6. The Don’t Fix What Ain’t Broke Mentality

   • Your site is working so well you don’t think about redesigning it until it blows up on you.

7. Who Are You Anyway?

   • You choose an outside designer to work on your site without checking his/her retail web qualifications or success record.

8. The Anything Goes Attitude

   • You assume that with broadband web access everywhere, you can load up your site with all kinds of images.

9. It’s Just A Store

   • You think web sites are just like stores and need only products neatly arranged. You forget that non-product content is often what attracts people to a site and is at the heart of ecommerce web design.

10. What Are You—Anti-Social?

    • If your site doesn’t make the most of forums, blogs and reviews, it fails to connect to the community it serves.

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