Driving sales online through search engine cost per click ads is a very popular way of driving and tracking sales. The pay per click (PPC) method means that you only pay when someone clicks on your ad.

With over 47% of all internet users using paid search to find what they are looking for, paid internet advertising really needs to be part of your online marketing solutions. Because if you are not there, you can be sure your competitors are.

Not at all. The beauty of PPC campaigns is that you control how much you are willing to bid for a keyword, you set your own budget of what you are prepared to spend and you monitor the results of your ads – which you can change, remove or add to at any time.

The most common question asked is, “how much will it cost me per click?” There are tools which we use to estimate this for you, however it is based on the popularity of the search term, how successful your ad is, and what position you want to be in. This is all part of the total online marketing solutions that we provide.

Pretty simple you say, well yes if you are only running a handful of keywords, however in one campaign you may have over 1,000 different keywords. So optimization and constant monitoring is imperative. That is why we do this for you and send you a weekly report examining the overall performance of your campaign.