Email and database planning, marketing, creation and execution

How the right email marketing software can increase your sales

One thing all online marketers agree about is that sending a relevant and timely message to your prospects and customers is the most cost effective and efficient way of making sales online. So the more powerful, effective and efficient your email marketing software, the faster you can get those sales soaring.

The big guns are doing it – because they know it works

A recent survey of the top 500 websites in America (based on revenue) showed that the top 150 communicated to their database more frequently with relevant messages than the other 350 (source Internet Retailer top 500 guide 2008). And these top 150 identify as running an ecommerce website or web retail business – just like you.

This being the case, it is worth reminding you that email marketing software alone will not create an effective email marketing campaign. You still have to put in some planning, research and establishment work.

Planning: Setting out how to generate / segment / communicate with your database
Execution: Creation, copy, deliver-ability and post analysis
Automation: Once a successful formula is created, automate the process to reduce time

We add the extra value elements to your email marketing software

When it comes to your email marketing, we will design and create an email communication schedule tailored specifically for your business. This will send a customised email to your prospects and customers, offering them products and services that are relevant to them, based on their buying or viewing behaviour.

And then we add a bit more …

Because we are super passionate about helping you get the best message possible out to your database, we will also:

Write the copy
Create the artwork
Schedule and send the emails

All you will need to do is fulfil the orders once they arrive! Email marketing set up and management is time consuming. So why waste your time when you don’t have to?

You also run a few online risks if you don’t do it properly

Tempting as the “do it yourself” approach can be online (trust us – we all come from IY backgrounds!), there are a few pitfalls and danger areas. If your campaigns are not well managed you risk having your site blacklisted by search engines – which can spell very bad news for your website and business. And employing a full time digital marketer runs into serious money.

So take advantage not only of our email marketing software, but of our expertise and let KudosDigital run your email communication plan.