Have you been into the major shopping centre such as Westfield to visit Myer or David Jones or another retail shop? Or have you even visited a Myer department store and noticed how when you walk into the cosmetic area there are small island shops selling Mac, Revlon and other smaller cosmetic companies?

This is content syndication in the physical world, where instead of trying to get people to visit their single location making people change how they shop, companies simply put their business where a lot of people are already going. It’s a very smart way to get a product out into the market place.

Online we can do the same thing. So instead of doing all the work to get a new visitor to your website, we can embed your products, categories or even entire website into another site which has a high number of visitors. Yes, it can be that simple!

Another example of content syndication is giving the host website a XML feed of your products which they feed into their database.

Don’t stress if some of these terms are a little unfamiliar as we are happy to meet with you and explain what they mean and how they work. Furthermore the ecommerce software that we use to run your website can create a database XML feed at a push of a button.

So if you are anything like me and are addicted to You Tube and shop on E-bay, you can now smile with satisfaction knowing that your videos and products can be easily syndicated onto these massive traffic generators.